On November 17, 2016 Apple, an American multinational technology company, released a short advertisement video promoting their new MacBook Pro. This ad titled Bulbs shows a multitude of very important technological advancements that have happened in our time. Apple is able to show symbolism and show advancements in consequential order just to reveal how great their new MacBook Pro is. In between each advancement, there is a line of hundreds of light bulbs, and as one invention happens a light bulb bursts and continues an ongoing cycle. The bulbs in this sense, symbolize that as ideas progress and new inventions are being made, it is definite that ideas will get better and better, meaning that ideas evolve off of other ideas. This helps to convey the true purpose of Apple’s ad. The use of putting things in consequential order is also crucial to Apple’s argument. In the very beginning some clips are shown of a man rubbing metal and flint together in order to create a spark, and then followed by a man pushing a stone wheel. Then videos of the first bicycle, steam trains, and so on. This is idea of showing things in consequential order helps to convey just how great their new product is. As seen in history, inventions have been getting better and better, which means that the MacBook Pro is the best. By finishing with their product it really just draws attention to the audience and really makes them believe. The use of the classical music also set a great tone for the video. By ending the video with the finale of the song it helps to bring more excitement to this new product and really grab their audience’s attention. Without these crucial components that are in the video, Apple may have not been able to show just how great the MacBook Pro is. I believe that Apple successfully swayed my opinion, and I definitely would like to look more into that specific product. Overall it was an eye catching advertisement, something that is hard to find these days.
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