In this
cartoon, Dr. Fred Schwarz advocates for anti-communism in America. Fred
Schwarz was an Australian physician and political activist, who started the
Christian Anti-Communism Crusade (CACC). He became popular in the USA in
the 1950's, specifically in California. This cartoon was printed in 1956,
right when McCarthyism was booming. Geared towards American citizens at the
time, his main goal of this cartoon was to show how communism would negatively
affect America. This is shown through many rhetorical devices that
Schwarz used known as symbolism and pathos. Through the use of the
drawing, Schwarz displays symbolism in its entirety. The arm has the
communist symbol written on it, while holding a knife, which is cutting
directly through the country of America. This symbolism is used to show
that if communism enters our society our nation will fall apart and be
destroyed which enhances the author’s purpose. Another rhetorical device
that Fred Schwarz uses is the appeal to pathos. The author attempts to
evoke emotions by comparing communism to “America’s Mortal Enemy.” The
use of this strong diction is an attempt to make the reader feel afraid or
scared of the idea of communism. Again, helping Schwarz promote the idea
of anti-communism. These types of political cartoons were extremely
evident in this time period of America. America needed all the help they
could get to end the idea of communism in order to protect their democratic
government. Without these political cartoons, people’s opinions and
emotions would not have been swayed, causing more room for communism to grow.
Many political cartoons like this one, helped to give the word communism
a negative connotation which helped this anti-communist movement. With
the strategic use of these devices, Fred Schwarz achieved his purpose in
convincing Americans if communism enters America, that it will have an extreme
negative effect on the nation. After looking at this cartoon, I felt that
if I was in this time period that I would feel convinced of Fred Schwarz’s
views.
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